Watch Lynn Swann get introduced as USC's new athletic director

On Wednesday, USC chose one of its former football stars, Lynn Swann, to succeed Pat Haden as athletic director. Swann's main task — to restore luster to football, USC's signature sport — will be challenging but not nearly as daunting as that faced by Haden upon his arrival.

Swann, a member of the college and pro football halls of fame, is the third consecutive Trojans football player to lead USC's athletics program; Haden's predecessor, Mike Garrett, was a Heisman Trophy-winning running back.