Graphic

Rolling red wagon

The Trader Joe’s 2012 Rose Parade float uses a fanciful child’s red wagon to convey the parade’s “Just Imagine …” theme. It envisions a child’s imaginary game in which the street is hot lava and riders must find a way across it. Objects evoke a child’s empty-the-garage approach to decoration and movement. A look at the float and how it is decorated:

Rolling red wagon
Detail areas
Attaching dry material
Handiwork
Applying roses

Apply glue to large areas

Detail areas

Attaching dry material

Handiwork

Applying roses